Attrition is a dirty word. Client retention is the new black.

We know that we will all lose customers from time to time, but it is not a law of nature. Yet many businesses accept it to such an extent that they even budget for a certain loss of customers every year.

What they don’t do, and should do, is to implement a strategy that reduces the rate of attrition, makes a real effort to stop customers wanting to leave, and changes their thinking so that they WANT to stay.

It’s well known that it costs 5 to 10 times as much to sell to a new customer as to an existing one, so why put all your efforts into winning new customers?

Here’s a course that will inspire you to focus on retaining your customers and turning them into enthusiastic advocates.

 
Who Should Attend?

Sales Managers, Sales Directors, CEOs, Customer Service Managers, Marketing Managers, Heads of PR, and anyone with a responsibility for profitability.

Outcomes:

• Understand how customers expect to be treated
• Know how to offer extra value
• Match customer expectations
• Learn how to turn satisfied customers into advocates

Course Outline:

• How to roll out the welcome mat
• Shutting the back door
• What customers like and expect from those who take their money
• Developing the relationship
• How to get commitment and create advocacy
• Continuing needs analysis
• The power of demonstration

To book this course for your company call us on +44 (0)845 900 21 37 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it